Guide players towards specific goals using an intuitive Birdeye view canvas, creating a tailored lifetime-cycle experience, with PLAYER JOURNEY – a key component in Playtech’s Engagement Centre. Create multi-stage journeys to engage with the player at crucial points, using multiple conditions and A/B Test the effectiveness of various approaches as you go. Whether your goal is encouraging newly signed-up players to deposit, re-engaging lapsed players or retaining VIPs, Player Journey has everything you need to plan each stage of that process, complete with automated communication and bonus awards along the way.
MILESTONES
With Player Journey’s Milestones feature, you can engage with the player along the way to encourage players to complete their journey, including engagement messages reminding players how close they are to a goal, or incentives to keep them engaged; for example, 10 free spins to get them closer to the goal of 50 spins.
KEY FEATURES AND USAGE
Promotion: Seamlessly plan and execute promotional campaigns to attract and retain players.
Bonus Issuing: Efficiently manage and distribute bonuses to incentivize player activity.
Tagging: Utilise advanced tagging capabilities to segment players and tailor communications.
Messaging: Craft personalised messages to engage players across various channels.
Traffic Direction, Conversion, and Monitoring: Direct and convert traffic effectively while monitoring performance in real-time.
Traffic Filtering: Filter traffic by country tags, implement randomised branches, and set up control groups for precise targeting.
Impact Measuring: Measure the impact of campaigns to understand their effectiveness and make data-driven decisions.
Synergy with Other Tools: Integrate Player Journey with other tools to create a cohesive marketing ecosystem.
Engagement: Boost player engagement with interactive promotions, such as “Guess the Team” for sports events.
POTENTIAL USE CASES
NEW PLAYER JOURNEY
A licensee wants to encourage a player to make his first deposit during his first session, send engagement message and based on the interaction of the player in real time decide the right time to engage again. Add an offline engagement to be sent following the session end as a reminder.
Player is part in flow for the next 5 days since signup and leaves that journey on deposit or time elapsed.
BONUS OFFERING FOLLOWING SECOND DEPOSIT
In this case, all players receive an enhanced message featuring a special offer. An event split occurs when players either accept or decline the offer, with those who decline later receiving an enhanced offer via SMS.
TRACKING SIGN-UP TO DEPOSIT
This is an example of a “silent journey” – a simple exercise tracking the time taken for players to deposit after registration. Players enter the journey after sign-up and exit as soon as they have made a qualifying deposit.
Any differences in both speed and success rate between desktop and mobile can identify “pain points”.
DESKTOP:
MOBILE:
NEW GAME LAUNCH
Players enter the journey after one spin on an existing game. After two minutes, 90% of players receive an in-game message advertising the new game. If a player plays the new game within 80 minutes, they are tagged as having done so and exit the journey, while those who do not play will re-enter the journey.
For more information, please contact your CSM Manager or live.csm@playtech.com
Playtech plc is licensed and regulated by the UK Gambling Commission, remote operating licence number
038516-R-319097-019 and non-remote operating licence number 038516-N-319098-010